Last updated on June 24, 2020
Tell a Nigerian business owner you can help drive customers to their website and they will tell you they can do it by themselves using Facebook ads. It’s interesting how much some of them have learnt but only a few know about SEO and the few that know hire SEO experts near them to increase their website organic web performance.
Your Nigerian business needs SEO for a couple of reasons and I will be sharing the most essential reasons with you on this page.
Firstly, I need to tell you some things you need to know about SEO:
- What SEO is
- Why should you do SEO and
- When should you do SEO
What is SEO?
Search Engine Optimization coined SEO helps business to reach their right customers for free from organic search. There are processes to it though. SEO is a process of optimizing your online content so that search engines like Google and Bing show it as a top result for searches of a certain keyword.
Take, for instance, you run a coconut oil eCommerce shop you can easily be found on Google when you do SEO for your Nigerian eCommerce website.
So, why should you do SEO?
You should do SEO for your Nigerian business for a couple of reasons and the most essential reasons are:
- You need SEO to increase your Nigerian brand authority
- You need SEO to get more customers absolutely for free
- You need SEO so you don’t need to spend on Facebook and Instagram marketing
- You need SEO so you can stay ahead of your competitors and avoid unnecessary competitions
- You need SEO for your Nigerian business so different people can find you easily from search
There are a lot more reasons why you should do SEO for your Nigerian business and the listed reasons are what I feel is very essential.
This then will take us to:
When should you do SEO?
Anytime is a good time! You only need to seize the moment to make things right. What I mean is that you get started now. You shouldn’t be waiting for the month-end to come before investing in your business SEO. All profit will come back to you so why should be scared to hire an SEO company in Lagos to manage and scale up your business visibility online.
I have worked as an SEO specialist for a couple of remote companies such as Siitgo, Harris Design Technology, and a few others in the USA. They are my happy clients!
Below is a Google webmaster tools screenshot showing the organic performance of a website I started work on early this month. This company is a Spa in Ikeja and they’ve gotten over 300 customers for free via search.
Now imagine how much they make from spa services. Investing in SEO is never a waste of money. It’s saving for the future.